I opened YouTube to look for something to listen to while fixing up the content on my website when my eye caught a video with the title, “BANNED ON LINKEDIN – Now I Need You #LondonRealArmy 👊🙏🏼♥️🌍💪”.
Here it is…
Whether you agree with Mr Rose is not the issue, although this is disconcerting, consider the South African government’s move to monitor messages and their restrictions on freedom of speech.
The issue I’m trying to point out is that a social media website like LinkedIn has rules that, if they consider you break, grants them the power to remove your account without explanation.
Pay close attention to my words.
The issue is not whether you’re really breaking the rules; the issue is that those rules are set up in such a way so as to grant them the power to consider what you say improper if they disagree with you.
And if they deem your content improper they can remove it because you weren’t playing nice.
You might say, “Brian deserved to be banned. He was spreading misinformation about controversial issues (5G, I think it was) and the world now needs positivity, not this sort of nonsense!”
But how do you know what you’re saying on social media today won’t be considered taboo tomorrow?
That’s why it’s important to not rely on social media alone for your marketing.
Social media is fickle.
You could pump hours worth of marketing and reams of content into your Facebook page; all it takes is one misstep from you and Facebook can remove your page.
That misstep could be anything.
You might upset a handful of social justice keyboard warriors with something you said. If they report you to the social media channel you posted it to you could get banned. This happened to Jerm, a popular South African cartoonist who had a large following on Facebook, too.
But it’s not just upsetting snowflakes that could get you sent to the sin bin. If a jealous opponent reports you, you could get banned, no questions asked. This is happening, folks. I’m not making this up.
And it’s not just Facebook, as this incident with Mr Rose clearly highlights.
But what if the same happens to your website? What if Google removes you from their search results for not playing nice? (BMW found themselves kicked off Google a few years back.)
Here’s the thing: at least you’ll still have URLs you can share. And at least your content’s not going anywhere.
You’ll also have the ability to market to email subscribers. They can’t stop every single channel.
Another thing: there are ways to skirt a ban from Google. This can be done by using other websites to point to your banned website.
The point is, you won’t lose your content like you would if you only posted to social media.
But if you put all your eggs in a single basket (social media) you’re asking for trouble. If that basket’s as reliable as a wet paper bag you’re bound to lose a lot.
Rather get yourself a website that’s geared towards helping you reach more people through more channels from a single point.