I’m avalanched by Wix ads on the world wide web.
They target me everywhere, most notably on YouTube, using celebs to try and convince me to sign up for their service.
If you don’t know what it is, Wix is a DIY website builder that lets you build a website, drag and drop style.
Their ads have one goal, and that’s to convince every Tom, Dick and Henriette that it’s easy to build your own website.
Let me be clear: Wix is not the problem; you are (cough cough!). Wix’s service is fantastic. But that doesn’t mean it’ll turn you into a superb designer and online marketer.
Just as you wouldn’t walk into the nearest Toyota factory and demand access to their production line so you can build your own bakkie, so you shouldn’t think you’re able to build a website just because you run your own business.
Here are five reasons why it’s better to get me to build you a website rather than do it yourself.
You’ll use sesquipedalian language
I see it all the time.
Websites loaded with corporate claptrap that doesn’t make sense in any language; sites built by owners so desperate to impress visitors they forget their purpose is to serve the client, not trumpet their own greatness.
There’s a right way to converse with website visitors and then there’s the self-congratulatory drivel sure to bore your visitors to death.
Get this wrong and you’ll lose custom.
Your design will be terrible
Your Wix dashboard grants you access to all sorts of bells and whistles.
You’ll feel like you’re designing a Christmas party invitation for someone who has their birthday on the same day.
It’ll be a sensory overload.
You’ll probably drown your one important message in a thousand colours, fonts, moving backgrounds and other paraphernalia.
You’ll stand back and think it’s the most beautiful website in the world, but when website visitors land on it they have to fight the urge to wipe their screens with an acid-soaked cloth.
Your SEO will suck
What on earth do you know about titles, descriptions, copy and other aspects of SEO?
Unless you’re in the online marketing game, probably not much.
This is the type of stuff you should leave to experts.
Granted, I’ve long had a personal hatred of titles like SEO guru or SEO ninja. SEO is not supposed to be a gnostic cult.
But there are certain SEO elements you just won’t know of, or will forget about.
You won’t have automated syndication
One of the key ingredients in my marketing package is automated syndication.
This allows the content you add to your website to be shared automatically to Facebook, Twitter, Pinterest and an email newsletter.
I’m not sure if Wix offers this functionality, but even if they do, it’s your problem. You must set it up.
When you work with me, I make it my problem.
Your focus is always just to add more content to your website. And if you’re not able you can hire me to do it. View more info about my content creation service.
You won’t get expert guidance
I walk the distance for and with my customers. It’s insanely important that my customers know I’m not a distant entity looking on to see if they’ll fail or succeed.
And even though I don’t know everything, I know enough to be of help to those who want an impactful online presence.
I make it my business to cultivate two groups of people: customers who can’t believe the good service and products I provide, and competition who can’t stand that I offer these things.
By all means, use Wix, Squarespace, Weebly, Ezywebs, Duda or any of the other self-help website builders out there.
But remember what you’re NOT getting by getting what you want.
Alternatively, let me build you a website that looks great, speaks the right language AND auto-posts to social media and a newsletter.
I’m is the perfect companion to a new small business. Get on board.